Getting There

Someone please correct me if I am wrong. How can teachers keep current if they do not read in their disciplines? I rely so heavily on my professional associations, lists, and by following blogs of those whose opinions I respect, that I cannot even imagine doing my job without them. Many teachers are still instructing using the same old methodologies under which they learned in high school and college, while not reaching a huge percentage of their students. Nor do they see the need to integrate 21st century skills and literacies into their content. How do school librarians promote the joining of professional associations (for the opportunities of conferences and journals), email lists, RSS to blogs of notable educators/writers in the content areas, and other means of professional learning? I believe this is the key to changing the traditional mindset of many faculty in our secondary schools. But, how do we get teachers, when they are just trying to get papers graded and deal with the plethora of demands in the classroom, to sign up when professional associations cost $$ (even if they are tax deductible), and lists and blogs take time to read? How are you promoting professional reading and association participation among your faculty?